3D Gaussian Splatting: Spectacular Immersive Brand Experiences
Automated. Beyond the Green Screen.
Since 2011, we have pushed the boundaries of multi-camera technology, from the red carpets of NYFW to global media days for the world’s elite sports teams. Today, we are taking that decade of expertise to a new dimension.
Introducing our Fully Automated 3D Gaussian Splatting Experiences, a revolution in visual storytelling that transforms live event captures into immersive, high-fidelity 3D environments instantly.
The Evolution of the Moment
We’ve evolved from the "frozen moment" of traditional bullet-time into the "explorable world" of Radiance Fields. Our new workflow fully automates the transition from multi-camera capture to a final rendered output, allowing guests to see themselves inside a cinematic virtual world within moments of stepping off the rig.
What sets our Gaussian Splatting apart:
Total Automation: From the instant the shutter clicks to the final MP4 render, our system handles the heavy lifting without manual intervention.
Virtual Environments, No Green Screen: Say goodbye to green spill and lighting constraints. Our technology isolates subjects and places them in unlimited virtual worlds with realistic reflections and lighting.
Dual-Ratio Delivery: Content is automatically optimized for the modern social landscape, delivered in both 9:16 (Vertical) for Reels/TikTok and 16:9 (Horizontal) for traditional displays.
Optional PLY Export: For the tech-forward audience and creators, we offer an optional PLY file upload, allowing participants to own their 3D data.
Silky Smooth Footage: Unlike traditional frame-based bullet-time, Gaussian Splatting allows for fluid, organic camera movements through the scene, creating a dreamlike, cinematic aesthetic.
Past Meets Future
Our deep history with massive camera arrays provides the foundation for this new technology. Whether it’s a 24-camera pop-up or a 176-camera full-circle installation, our software, XangleCS, now orchestrates the complex mathematics of Gaussian Splatting as easily as a standard photo.
What We Offer
Live Splat Activations Bring the "wow" factor to your next brand activation. Guests step into our multi-camera rig, and within seconds, they are viewing a high-definition 3D render of themselves that looks and feels like a big-budget VFX shot.
Cinematic Virtual Worlds Because we no longer require a green screen, we can activate in any environment. We can place your guests on a digital Mars, a stylized neon cityscape, or a 3D recreation of your brand’s flagship store.
The Hybrid Experience Combine our famous light-painting (with Kim Henry & Eric Paré) with Gaussian Splatting. The result is a fusion of physical performance and digital innovation—layered, explorable captures built for the future of visual content.
The Technology
From 12 to 400 Synchronized Cameras: High-resolution capture from every angle.
Automated Pipeline: Calibration, splat generation, and MP4 rendering happen in the background.
Instant Sharing: Branded kiosks and QR code delivery for immediate social posting.
Xangle Ecosystem: Powered by our in-house software, optimized for both live speed and studio quality.
High fidelity real capture vs Virtual environment
The examples at the top of this page show a real subject, captured in 3d in our multi-camera rig, put inside a virtual 3d environement. It is also possible to capture real scenes, including long exposure, as demonstrated below.
Multiple 3d virtual environment (user selection)
Let the participant chose its own background from our sharing station (similar to this event with Stadia - but using 3dgs instead of greenscreen)
3d runway virtual background (user selectable from XangleCS)
Continue to…
Multi-camera light-painting brand experiences - /brand-activations
Multi-camera control software - https://xanglecs.com